Digital Billboard Advertising
get seen like never before
Why Outdoor Digital Billboards Work
Brand awareness is becoming more and more important in the increasingly cluttered market, which is why outdoor digital billboards are growing in value and popularity. The digital revolution has changed the way consumers and advertisers interact with each other.
In New Zealand, Digital billboards have grown to be an incredibly effective marketing medium as people’s attention is captured with the brightness and colours of the channel. As innovation of technology and creativity soars, interaction and engagement with consumers are growing exponentially.
Our out of home marketing and communication channels reach a broad and diverse audience, allowing you to stay connected with your customers at the right time, and at the right place.
more views than static displays.
of information transmitted to the brain is visual.
of the total revenue share is digital compared to static.
effectiveness rate for brand awareness.
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Benefits of Digital Billboard Advertising
Advertising on an outdoor digital billboard can drive a 52% increase in customer engagement with your brand and a 42% increase in brand preference. As we enter into a period of economic uncertainty, focusing on longevity and brand awareness is a key way to keep consumers engaged.
Outdoor digital billboards are a future-proof and future-oriented way to get your brand out there. It isn’t just for the big brands, it’s for everyone. Whether you are a new company getting your name out there, or an older company who wants to grow their business.
Help your audience connect with your business
Digital billboards focus on the first step in the marketing funnel: awareness. To increase awareness and drive it forward, your digital billboards need to be in prime locations where you know your audience will see them.
Advertise when and where you need
Lighthouse Digital allows you to choose your digital billboards and set your campaign dates to best match your needs. Turn that awareness into interest, intrigue, and consideration.
Improve the conversion rate of your marketing funnel
Adding a range of different channels to your marketing improves conversion and will generate more leads and sales.
How Outdoor Digital Billboards Can Help
Influence Decision-making
Digital screens are now an integrated part of our daily lives as a key information source, so your customers will actively search for this in order to make the best decision at the time.
Achieve Marketing Objectives
Your display is tailored specifically to your business, meaning you can create visuals and messaging based on your marketing campaign objectives.
Find New Audiences
Your digital signage becomes a reputable information source and an easy way to market to more than one target audience.
Persuade Buyer Behaviour
Target your audience exactly where you want them to be, choosing specific locations (e.g. by your store, or near a competitor) to persuade or influence buyer behaviour.
Increase Awareness
Strategically positioned for maximum exposure.
Total daily views across all our outdoor digital billboards.
How it works
- Pick your Digital Billboard locations.
- Provide your adverts (at the correct resolutions provided to you by us).
- Decide on your campaign dates.
- Sit back, relax, and know your campaign is working harder for your money.
Auckland Billboard Locations
115 Wairau Road
115 Wairau Road, North Facing
Size: 28m²
Resolution: 1152px x 640px
153 Wairau Road
153 Wairau Road, South Facing
Size: 18m²
Resolution: 1024px X 512px
376 Neilson Street
376 Neilson Street, North Facing
Size: 18m²
Resolution: 1024px X 512px
268 Great South Road
268 Great South Road, South Facing
Size: 18m²
Resolution: 1024px X 512px
4/251 Lincoln Road
4/251 Lincoln Road, North Facing
Size: 28m²
Resolution: 1152px X 640px
313 Lincoln Road
313 Lincoln Road, South Facing
Size: 28m²
Resolution: 1152px X 640px
New World Whangarei
New World Whangarei
Enquire115 Wairau Road
115 Wairau Road, South Facing
Size: 28m²
Resolution: 1152px x 640px
162 Neilson Street
162 Neilson Street, West Facing
Size: 18m²
Resolution: 1024px X 512px
376 Neilson Street
376 Neilson Street, South Facing
Size: 18m²
Resolution: 1024px X 512px
778 Great South Road
778 Great South Road, East Facing
Size: 18m²
Resolution: 1024px X 512px
4/251 Lincoln Road
4/251 Lincoln Road, South Facing
Size: 28m²
Resolution: 1152px X 640px
745 Rosebank Road
745 Rosebank Road, South Facing
Size: 18m²
Resolution: 1024px X 512px
4 Reyburn St Whangarei
4 Reyburn Street Whangarei
Enquire153 Wairau Road
153 Wairau Road, North Facing
Size: 18m²
Resolution: 1024px X 512px
162 Neilson Street
162 Neilson Street, East Facing
Size: 18m²
Resolution: 1024px X 512px
268 Great South Road
268 Great South Road, North Facing
Size: 18m²
Resolution: 1024px X 512px
778 Great South Road
778 Great South Road, West Facing
Size: 18m²
Resolution: 1024px X 512px
313 Lincoln Road
313 Lincoln Road, North Facing
Size: 28m²
Resolution: 1152px X 640px
6 Hibiscus Coast Highway
6 Hibiscus Coast Highway, Silverdale
Size: 36m²
Resolution: 1408px X 640px